
AGENDA AT A GLANCE
Here’s a high-level look at our weekend itinerary as you get ready for your trip to Austin. A week before you arrive, you will receive access to your personalized agenda, which will confirm your activity assignments and contain other detailed instructions, so you’ll be set for plans and packing.
In the meantime, be sure to check out the Stay Prepared page for more information on Austin weather, travel, and more.
Click the links below to jump down to particular days.
ALL DAY
AUSTIN BERGSTROM INTERNATIONAL AIRPORT (AUS)
ARRIVALS
Take advantage of complimentary shuttle service running between 7 a.m. and 3 p.m., CT at Austin Bergstrom International Airport (AUS). As you plan your travel to Austin, we suggest you aim to arrive in this window to allow time to settle in before our annual distillery party commences.
Upon arrival, please head to the lower level and exit the airport doors just past the baggage claim. You’ll find Tito's event staff posted outside between the large letters K and L, waiting to direct you to the shuttle as you embark on the last leg of your journey.
8:00 a.m. – 4:30 p.m.
JW MARRIOTT, 3RD FLOOR, LONE STAR FOYER
CHECK-IN
After you settle into your room, please stop by the Tito’s concierge desk on the third floor to check in for your Tito’s adventure! From the guest elevators, follow the signs directly to us (near meeting room 306). This is an important first stop to the weekend of fun before participating in group activities, meals, and group transportation.
4:15 p.m. – 8:00 p.m.
TITO'S DISTILLERY
WELCOME PARTY
Step right up to Tito’s Adventureland, where a Texas tradition gets the Tito’s treatment. Inspired by the sights, flavors, and friendly competition of the Texas State Fair, every midway game, fairground favorite, and carnival attraction gets a handcrafted Tito’s twist.
Expect Texas-sized games, fair-inspired bites, great cocktails, and plenty of surprises as we kick off this year’s Tito’s Big Adventure. But there’s more to discover than what’s happening on the midway. Throughout the experience, you’ll get to know Tito’s in a whole new way, with stories, details, and behind the scenes moments that bring the brand to life.
Then, tour the Mockingbird Distillery and go behind the scenes to explore the people, places, and processes that have shaped the brand, from the early days at The Shack to the operation it is today.
Along the way, you’ll learn more about Tito’s history, get a closer look at the craft behind the vodka, and discover the stories and people that have helped shape the brand. Whether you’re new to Tito’s or have been along for the ride, you’ll come away with a deeper understanding of what goes into every bottle and what makes Tito’s uniquely Tito’s.
TRANSPORTATION & TOUR DETAILS
Buses depart promptly at 4:15 p.m. from 2nd St., curbside just outside the JW Marriott valet loop. Please arrive with enough time to board before departure. If you miss the bus, we’ll share driving directions so you can rideshare to the distillery and meet the group there.
GOOD TO KNOW
The tour includes approximately 0.5 miles of walking indoors and outdoors, including steps and inclines. For your safety and comfort, closed-toe shoes are required for all tour participants.
Heads Up: We love a good photo op as much as anyone, but we’re keeping the memories in the moment (and in the photobooth). Upon arrival, we’ll provide you with a locking phone pouch that will still allow you to text, call and use your favorite apps, just not snap pictures or videos. Cameras will be off-limits until you leave and we unlock your pouch on the way out. Thanks for helping us keep the distillery experience private and protected!
8:30 p.m. – Late
DOWNTOWN AUSTIN
NIGHTCAP
Austin has a way of turning an ordinary night into a story worth telling.
This is your chance to get out and experience the city at your own pace, from neighborhood favorites and tucked away gems to live music spots, lively patios, and legendary bars. As you explore, keep an eye out for the places and people that give Austin its character. You might discover a new favorite, learn a little local history, or simply find the perfect spot to settle in and enjoy Tito’s.
Want a few ideas to get started? Head to the Stay Prepared page for our curated picks of Austin neighborhoods and bars worth checking out.
7:00 a.m. – 8:30 a.m.
JW Marriott, Level 3, Lone Star Ballrooms F/G/H
BREAKFAST
Fuel up before the day gets going. A breakfast buffet will be available as you begin your Big Adventure, giving you a chance to grab a bite, enjoy a coffee, and get ready for what’s ahead.
8:00 a.m. – 6:00 p.m.
JW Marriott, Level 3, Lone Star Foyer
CONCIERGE DESK OPEN
Questions, needs, requests? See our planning staff at our weekend concierge for immediate help.
8:00 a.m. – 3:00 p.m.
Greater Austin Area
OFFSITE ACTIVITIES
Experience Austin your way with some help from Tito's! Your personalized agenda outlines details for your offsite entertainment, and you can find information on all other options on the Activities page.
Selections are honored on a first-come, first-served basis with no changes accommodated after submitting registration. You will need to choose two options during the registration process then your confirmed activity will be available to you in your personalized agenda one week prior to your arrival.
11:30 a.m. – 1:00 p.m.
JW Marriott, Level 3, Lone Star Ballrooms F/G/H
LUNCH
Keep the adventure going with a chance to refuel. A lunch buffet will be available for guests whose chosen activity does not include lunch. Grab a bite, take a breather, and get ready for the rest of the day.
Some of our Friday activity selections include lunch, but if yours doesn't, we've got you covered back at the hotel!
3:00 p.m. – 6:00 p.m.
JW Marriott Lonestar D-E
POOL PARTY
After a day of adventure, there’s only one place to go: the watering hole.
Join us in Lonestar D-E on the 3rd floor of JW Marriott for a Texas-inspired take on the classic watering hole.
Relax with refreshing Tito's cocktails and settle in for an afternoon of entertainment and Western-inspired games. It’s the perfect place to swap stories, kick back with friends, and let the good times roll.
Bites will be served all afternoon, so come hungry, thirsty, and ready to stay awhile. The watering hole awaits.
6:00 p.m. – Late
Downtown Austin
NIGHTCAP
If you’re not quite ready to call it a night, we’ve got recommendations for you.
From hidden gems to lively patios and everywhere in between, the city’s nightlife is as diverse as it is electric.
Want a few ideas to get started? Head to the Stay Prepared page for our curated picks of Austin neighborhoods and bars worth checking out.
7:30 a.m. – 9:00 a.m.
JW MARRIOTT, LEVEL 3, LONE STAR BALLROOMS F/G/H
BREAKFAST
Ease into the day with a spread of breakfast favorites waiting for you. Grab a plate, pour yourself a cup of coffee, and take a moment to fuel up before your day gets started.
9:00 a.m. – 3:00 p.m.
JW MARRIOTT, LEVEL 3, LONE STAR FOYER
CONCIERGE DESK OPEN
Questions, needs, requests? See our planning staff at our weekend concierge for immediate help.
While you’re at it, grab your ACL wristband* to get the day started right. Single-day wristbands will be distributed to ticket holders on Saturday between 8 a.m. and 1 p.m. at our concierge desk on the 3rd floor of the JW Marriott.
*Wristband pick-up only for those who selected to attend ACL on Saturday as their activity.
10:00 a.m. – 12:00 p.m.
JW MARRIOTT, LEVEL 3, LONE STAR FOYER
BLOODY MARY BAR
Barely awake after our pool party? Swing by for Bloody Marys and tasty morsels served from 10 a.m. to 12 p.m. for that classic “hair of the dog” fix.
ALL DAY
Greater Austin Area
SATURDAY ACTIVITIES
Whether joining us at ACL or hitting the town on your own accord, Saturdays in Austin are meant to be enjoyed. Check out the Activities page for details.
ALL DAY
JW MARRIOTT X AUS
DEPARTURES
The adventure may be wrapping up, but the Tito’s spirit doesn’t have to.
When it’s time to head out, you’re welcome to make your own schedule and arrange a rideshare to the airport based on your preferred departure time.
