
FRIDAY ACTIVITIES
Get ready to explore the best of Austin with a curated selection of Friday activities designed to immerse you in all that our city has to offer.
Please select your first and second choice from the list of experiences–we’ll do our best to accommodate your preferences. Your confirmed activity will appear in your personalized agenda, which will be available to you one week prior to the event.
ACTIVITY OPTIONS
ATX FOOD & TITO’S TOUR
AUSTIN CITY LIMITS FEST (ACL)
EXPLORE LONE STAR RANCH
MASSAGE AT W AWAY SPA
PAR 3 PITCH & PUTT GOLF COMPETITION
SOCO SHOPPING & TECOVAS BOOT FITTING
INDIVIDUAL FREE TIME

ATX FOOD & TITO'S TOUR
11:30 a.m. – 3:00 p.m. | Various Locations in Austin

Come hungry and ready to explore. You’ll hop aboard a shuttle for a tasty tour through Austin, with stops at some of our favorite local spots to sample the flavors that make the city so delicious.
Along the way, enjoy bites from local favorites including Rollin Smoke BBQ, Swedish Hill, and Los Galanes, each paired with a custom Tito’s cocktail. It’s a chance to taste your way through Austin, discover a few new favorites, and get a flavorful look at the city through a Tito’s lens.
Look for the Austin Detours bus on the curb just outside the valet loop on 2nd St. at 11:15 a.m. Tour returns to the JW Marriott at 3 p.m.
*Please note that due to the nature of our food tour, we may not be able to accommodate dietary restrictions or food allergies.
AUSTIN CITY LIMITS FEST (ACL)
Noon – Late | Zilker Park

Friday brings another full day of live performances, plus an extra day to enjoy lounge access alongside the Tito’s stage. Grab your wristband, head to the festival, and settle in for another day of music, Tito’s, and good times.
If ACL is on your personalized agenda, your single day wristband will be waiting for you at the concierge desk on the third floor of the JW Marriott. Wristbands will be available for pickup Friday from 8 a.m. to 1 p.m.
Transportation to Great Outdogs (the ACL drop-off and pick-up location)* will be provided and will be on a loop from 1:00 p.m. to 4 p.m. The last pickup from JW Marriott will be at 4:00 p.m.
*Shuttle pick-up/drop-off from ACL will be located at Great Outdogs at the corner of Lee Barton and Barton Springs Rd.
Click here for more information about Austin City Limits including ticket pick-up, bag policies, and lineup.
EXPLORE LONE STAR RANCH
8:30 a.m. – 12:30 p.m. | Lone Star Ranch

Get ready to experience an authentic Texas Ranch experience on a private working ranch in Austin, Texas!
Each guest will have the opportunity to participate in their choice of two of the following activities: Ranch Trail Ride, Shotgun Trap Shoot, Archery Safari & Tomahawk Experience, Lariat Roping, Nature Hike, & Western Leather Branding.
Before heading back to the hotel, relax with some yard games and a Tito’s cocktail!
Shuttles will pick up from the JW Marriott at 8:30 a.m. and head back from Lone Star Ranch at 12:00 p.m.
MASSAGE APPOINTMENT
8:00 a.m. – 4:00 p.m. | W Away Spa

Back by popular demand, this favorite offsite experience is making its return.
Take 45 minutes to relax and recharge with a massage from some of Austin’s top massage therapists.
To make the most of your experience, please arrive 15 minutes before your scheduled appointment.
Your spa assignment will be shared in your personal agenda available to you one week before TBA.
The W Away Spa located inside the W Hotel (200 Lavaca St, Austin, TX 78701) is a 6-minute walk (0.3 miles) from the JW Marriott. And directly across the street is our Love, Tito’s retail store you can check out while you’re in the area.
PAR 3 PITCH & PUTT GOLF COMPETITION
8:30 a.m. – 1:00 p.m. | Butler Pitch & Putt

Trade in the usual morning routine for a round of fun at one of Austin’s iconic spots.
Head to Butler Pitch & Putt for a Tito’s take on the classic game, with 18 holes of mini golf style competition and plenty of opportunities to show off your trick shots.
When you’re ready to refuel, grab a bite from Gimme Burger and keep the good times rolling. Come ready to play, compete, and enjoy a morning on the course.
Shuttles will pick up from the JW Marriott at 8:30 a.m. and head back from Butler Pitch & Putt at 1:00 p.m.
SOCO SHOPPING & TECOVAS BOOT FITTING
8:15 a.m. – 3:30 p.m. | Tecovas Flagship on South Congress

Back for another round, this favorite South Congress experience invites you to spend the day exploring one of Austin’s most iconic neighborhoods.
Start at Tecovas’ flagship store for a custom boot fitting and a Tito’s provided store credit to put toward your new pair. Whether you’re looking for festival ready boots or something made for kicking up dust and cutting a rug, you’ll have plenty to choose from.
Once you’ve found your fit, the rest of SoCo is yours to explore. Wander the shops, grab a bite, and take in the neighborhood at your own pace. We’ll even share a few of Tito's favorite spots to help you make the most of your time on South Congress.
*Time slots for both 8:15 a.m as well as 9:45 a.m will be offered to attendees. However, please note that you must be at the bus no less than 15 minutes before your scheduled time, and no swapping please, as the store has limited capacity for each session. Onsite beverage service will be available at Tecovas, should you need a little early pick-me-up!
Bus will depart from the JW Marriott at the times listed above, and will return at approximately 3 p.m. The bus will run on a loop between JW Marriott and Tecovas throughout this time. Last bus pickup will be at 3 p.m. at Tecovas.
Click here for a few of our favorite shopping and dining locations.
INDIVIDUAL FREE TIME
All Day | Greater Austin Area

Keeping Friday open? We like your style.
Take the day to explore Austin on your own terms, whether that means checking out a neighborhood, finding a great meal, catching some live music, or simply taking it easy.
If you’re looking for inspiration, stop by the Tito’s Concierge. Our team will be happy to point you toward a few local favorites and help you make the most of your day.

SATURDAY ACTIVITIES
AUSTIN CITY LIMITS FEST (ACL)
11:00 a.m. – Late | Zilker Park

Saturday headliners are the best headliners, especially when paired with an exclusive invitation to the Tito’s lounge!
If ACL is on your personalized agenda, single-day wristbands will be distributed to ticketholders on Saturday between 8 a.m. and 1 p.m. at the Tito's Concierge Desk. (3rd Floor)
Transportation to Great Outdogs (the ACL drop-off and pick-up location)* will be provided and will be on a loop starting at 12:00 p.m. The last bus will depart our designated drop-off/pick-up area at 3:00 p.m.
*Shuttle drop-off for ACL will be located at Great Outdogs at the corner of Lee Barton and Barton Springs Rd.Click here for more information about Austin City Limits including ticket pick-up, bag policies, and lineup.
The Tito’s lounge is located to the left of the Tito’s stage inside Zilker.
Click here for more information about Austin City Limits including ticket pick-up, bag policies, and lineup.
INDIVIDUAL FREE TIME
All Day | Greater Austin Area

Not feeling ACL on Saturday? Get your Austin fill elsewhere.
The crew at the Tito’s Concierge can point in the right direction should you want it!
