TITO'S BIG ADVENTURE IS BACK AND WE'RE INVITING YOU TO STEP RIGHT INTO THE ACTION.

Think of it as your ticket to a weekend filled with unexpected turns, new discoveries, familiar faces, and a few things you didn’t know you were coming to learn. Along the way, you’ll get a closer look at the people, places, and ideas behind the experience, with plenty of opportunities to pick up something new while you’re having a good time.

There’ll be plenty to explore, from lively nights and laid-back hangs to music, food, stories, and behind-the-scenes moments that bring the TBA experience to life. Consider this your all-access pass, with a little more to discover around every corner.

So come curious. Stay awhile. Follow where the weekend takes you.

And keep checking back here for important updates, helpful resources, and everything you’ll need to make the most of your time with us.

The gates are opening soon. Step right up and see what you discover.

REGISTRATION FOR TBA 2026 IS NOW OPEN.
Please note that registration will close on Monday, September 14, 2026.
 

We recommend you arrive at the JW Marriott by 3 p.m., CT on Thursday, October 1. Keep in mind the airport is about a 30 minute ride to the hotel so book your flight accordingly. We want you to have plenty of time to board the shuttle at 4:15 p.m. before heading off to our first event at Mockingbird Distillery.

Questions about registration? Reach out to TitosRegistration@WeAreREDVELVET.com, and a member from our team will get back to you within two business days.

This year, we're introducing a new event app that gives you easy access to all your TBA information in one place. Download the Go Attend App from your mobile device's App Store or Google Play Store to access all of your personalized TBA information.

• View your personalized agenda
• Receive real time event updates, messages and reminders
• Find important event details and information all in one place

Download Go Attend before you arrive so you’re ready to go when TBA kicks-off. 

PLEASE NOTE: Your personalized agenda will be updated in the mobile app one week prior to the event.

INSTRUCTIONS

1. Download the Go Attend app from your mobile device's App Store or Google Play Store.

2. Open the Go Attend app and log in using the same email address you used for TBA registration. Follow the prompts to sign in with a one-time magic link, (accessed via mobile email) or enter your password you used when registering. We highly recommend using the password option vs. the Magic Link. If you forgot your password, CLICK HERE to reset. 

3. Once you’re in, be sure to turn on notifications so you can receive important event announcements and have everything you need to stay connected and keep the weekend moving.

Offsite activities for Friday, October 2, which will be chosen during registration, are honored on a first-come, first-served basis, with no changes accommodated after registration submission. You will select your top two choices during the registration process and your confirmed activity will be available to you in your personalized agenda one week prior to arrival.

OUR HOST VENUE
JW MARRIOTT AUSTIN
110 E. 2nd Street  |  Austin, Texas  |  78701

TBA 2026 will be held at the JW Marriott Austin, an urban retreat featuring popular eateries, bars, and one of the best rooftop terraces in town! 

Hotel booking details will be shared with you upon registering.